240 Queen – Life at work

A traditional building re-defined as a modern, inclusive workplace. Innovative lease marketing provided a more engaging experience for the industry, resulting in visitors coming to the new on-floor experience from around the country and overseas. Human stories were unearthed, from tenant testimonials to local retailers’ offerings. Every touch point was curated to ‘add more life’.

Brand positioning and identity
Creative marketing campaign
Whole-floor display experience
Commercial leasing comms